A piece of well-researched content can sure become a good read. It serves its purposes of informing and educating the reader. However, considering the attention span of people today, blogs can be harder to boost. A good alternative to just writing blogs, could be creating videos of the same topics; to cater to a larger audience.
As per statistics, 54% of consumers want to see more video content from a brand or business they support.
Including a video in your blogs or articles serves two purposes; making it engaging and entertaining, and two, it helps boost your SEO. Yes, we bet you didn't know that one! Since the recent Google updates, websites are no longer ranked with links alone. Now, it is all about providing high-quality content that will naturally attract visitors.
So how do you kill two birds with one stone? We'll tell you how. Read on…
Did you know that adding videos to your website content can instantly put you on the map of Google's SEO search? That's right. Google's internal algorithm picks websites with videos quickly while generating the search engine results page. With the recent Panda and Penguin Google updates, the focus of the search engine is to provide high-quality content to users.
How does it determine if your content is worthy or not?
The algorithm scans the content you uploaded on the website and looks out for the inclusion of other media types. Seeing, you have included videos on your website besides blogs, Google understands it to be more informative and diverse, thus boosting your SEO efforts.
2. Tapping a new audience
At times you may feel that your writing isn't reaching a new or broad category of viewers. So what do you do? Do you continue writing, hoping someone will take notice of your blog? Or do you change your strategy and try new ways that make your content work? (Hoping you chose the latter)
In case you did, one of the ways you can change your strategy is by including videos in them. Videos let visitors of your website discover your content with an entertaining and informative video. This is easily shared on various social media handles populating your blog in no time!
3.Organic Traffic generator
On average, 5 billion videos are watched every day on YouTube approximately. But why does it have such a massive following? This is since videos are engaging and can be viewed on-the-go.
Piggyback on this stat the next time you sit down to write.
This is an organic way to bring in traffic. TikTok used this to their advantage and got millions of users in no time. Today, we see Instagram reels following the same strategy.
Access to multiple readers
Not everyone is an avid reader. Unlike most of us nerds who wish to drown in a sea of pleasantly written words, most users want to quickly consume small content bytes.
Adding a video to your blog or article enables it to reach a wider audience base. You will often see bloggers having audios of their article as well, especially Mark Manson. These techniques are used to make the same content applicable to various types of consumption.
A video shows the user the real-time usage of a product, making sure that they are encouraged to go out there and buy what you are trying to sell to them.
If you are a marketer, you MUST start using videos because according to Hubspot, 85% of viewers are more likely to purchase a product after watching a product video.
Our two cents on the topic...
Having a well-made and engaging video that compliments the content written can bring in that boost both in SEO rankings as well as engagement from the consumer. So what are you waiting for? Start conducting searches on how to create engaging videos now!